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Balloon Brigade

Strategic Insight

People love balloons. But released or runaway balloons that end up in the ocean have a track record of killing a variety of ocean wildlife. So, for this campaign, we juxtaposed the playful colors and characters common to balloons with a straightforward blunt message to create a “delight and shock” experience to help bring attention and support to Balloon Brigade and their direct-action efforts to remove feral balloons from coastal waters.

  • Instagram
  • TikTok