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Behr Paint

Strategic Insight

Agencies are often asked to “think outside the box.” This time, we decided to think inside it. Seeing an emerging trend of boxed experiences, we approached BEHR not with an ad campaign but with an idea for an entirely new business unit. A home delivery painting experience where everything you need to complete the job is all in one box. From paint to primer to brushes, rollers, trays, a drop cloth, and even a couple of keys to help you open the cans. All branded and designed to look and feel like a gift.

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