Strategic Insight

Behr Paint Company and KILZ Primer are now exclusively at The Home Depot, and we’re spreading the word with our first-ever Pro TV campaign in English and Spanish. This game-changing partnership is featured during big moments like Univision’s Summer of Soccer and Hulu’s upcoming Chad Powers series, while showcasing the top-tier products and services BEHR Pro delivers. The message extends across social, digital, print, and even billboards, highlighting that both brands can be shopped in one place—or delivered same or next day for free. While speaking directly to Pros, the campaign also builds BEHR’s credibility as a brand rooted in the pro experience while reassuring DIYers of quality products and great value for any project.