pattern_bg_7.jpg

Cadillac

Strategic Insight

For many decades, Cadillac was the most loved automotive brand in the world. However, from the late 70’s to the mid-90’s, they had trouble attracting new audiences. In the early 2000’s, the average age of a Cadillac driver was 65. They needed a campaign that would help a younger audience fall in love with Cadillac all over again.

Cadillac
Turn you on
00:30
Play Video
Heart
00:31
Play Video
New Job
01:00
Play Video
Trickle
00:31
Play Video