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Cheese Plus

Strategic Insight

Everybody loves cheesy puns and everybody loves participating in polls. So, for a family-run cheese shop in San Francisco we came up with a Gouda idea to combine the two. To promote a variety of the different types of cheeses and pairings available at the shop, we created an election that will run alongside the General Election in 2024. Now fans of coagulated dairy products can cast their vote for, “Commander in Cheese.” Each candidate is paired with a suitable running mate, also available in the shop, to make sure we capitalize on the upsell.

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