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Complete Coat

Strategic Insight

In an age of social media sharing, creating value is currency. We designed this campaign to add value on multiple fronts. Firstly, it’s beautiful, simple and calming. A welcome break in the constant din of the modern media landscape. Secondly, the majority of the image is a paint color chip, making it valuable as part of a mood board on Pinterest or a calming post on Instagram or Facebook. And lastly, each “headline” is a compliment. This ads value to the viewer in two ways, first, everybody loves a compliment, but more importantly, it now becomes something valuable enough to share with a friend to brighten their day as well. And that’s a language everybody speaks.

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