When someone we love passes, it’s the little things we miss the most. Dignity Memorial understands this better than most. Their brand is a symbol of trust and a mark of excellence in a sensitive industry. They’re a company that helps celebrate every life with compassion and attention to detail that is second to none, bringing peace of mind to the families they serve. For them we created a new brand platform that would unify their 25,000 Associates and over 1,900 Affiliates under a new North Star that would become the backbone of communications across all media channels. Included was an extensive photo library shoot, a brand book refresh, a website audit, a new corporate color exploration, and a full 360-degree communications campaign consisting of broadcast Television Commercials and streaming video that ran in both the United States and Canada, Print, OOH, Digital, and both terrestrial and digital Radio.