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Strategic Insight

The elusive “gamer” market is fiercely loyal, notoriously hard to locate, and famously cynical. They’re a hard group to earn the love of, but if you do, it’s likely to last forever. This was a big part of the challenge when Gamesquare, an eSports entertainment agency, asked us to give them a new logo, a new look and feel, and to articulate their position in the marketplace in a way that would make investors fall in love. Now listed on Nasdaq, GAME, is in a long-term relationship with Dallas Cowboys owner, Jerry Jones, gaming superstars Ninja and Tim the Tat Man, and there is no sign their winning streak will be ending any time soon.

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