The Assignment

Launching a Beloved Japanese Brand in the U.S. Market

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When a leading Japanese client sought to introduce their popular rose oil supplement to the American audience, they turned to us to bring their vision to life. We partnered with them to fully adapt and launch their product in the U.S., crafting a brand identity that would resonate with new consumers while honoring the supplement’s trusted reputation abroad.

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Our work began with naming the product Kourance — a name that evokes elegance, purity, and the beauty of natural ingredients. From there, we developed the complete visual identity, designing sophisticated packaging that highlights the product’s core benefit: promoting fresh breath and natural odor control through premium rose oil.

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To support the launch, we produced a trade show video that captured Kourance’s essence in an engaging and memorable way. We also established the full look and feel of the brand, unifying all touchpoints under the guiding philosophy that "True Beauty Begins from Within."

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Through strategic creativity and a deep understanding of cross-cultural branding, we helped introduce Kourance to the U.S. market — delivering a product experience as refined and fresh as the benefits it promises.