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Michi Japanese Kitchen

Strategic Insight

For the rebrand of a local, neighborhood Izakaya the answer was in the food philosophy of head chef, Michiyo Wilson, “Food. Joy. Love. Harmony.” Michi loves every single person that comes into her restaurant. She loves the neighborhood. She promotes joy and harmony in the community. In many ways, her restaurant is the heart of it. Something we knew the old name, “Fresh In the Box Brown Rice Sushi” just wasn’t capturing. So we gave her a new name, logo, photography, menus, and food items, but didn’t change her story.