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Stearns & Foster

Strategic Insight

Who doesn’t love quality? This campaign took a legacy brand described to us as “old and stodgy” and told a quality story that put the price of the mattress into context for a younger audience. It embraced the entry level luxury segment with reasons to believe while making sure to acknowledge the ambition and the power of dreams that got them this far.

S&F NEW Craftsmen 60
S&F NEW Craftsmen 60
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S&F Original Craftsmen 60
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