To coincide with the premiere of Fixer Upper: The Lakehouse on HBO, our client introduced the Magnolia Homes by Joanna Gaines Lake House Collection — a stunning new paint color palette inspired by the renovation.

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To support this exciting launch, our team developed a suite of breakthrough paid social creative designed to inspire, engage, and drive action. We produced a series of visually compelling paint color videos that brought the Lake House Collection to life across social platforms, seamlessly extending the story from the screen into consumers' everyday spaces.

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These videos set a new standard for paid social in the home improvement category: crafted to stop the scroll with immersive visuals, optimized for platform-native performance, and emotionally resonant to drive both brand love and purchase intent. By marrying aspirational storytelling with data-informed creative strategies, we helped amplify campaign momentum — generating awareness, deepening engagement, and supporting our client’s broader business objectives.

 

Through this innovative approach, we turned inspiration into action, empowering audiences to reimagine their homes with the Magnolia Homes Lake House Collection.