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Strategic Insight

When Zeghani came to us they had excellent quality jewelry, great design, and a business model that allowed them to offer superior products with entry level pricing. All they needed was a brand. After touring the factory we realized that it was the details of the jewelry that set them apart from the rest. Interestingly, it is the details of your partner that set them apart from the rest as well. Once we had that, we identified six different types of girls celebrated by the designs and put the whole thing together to make sure Zeghani wasn’t selling rings, but instead was selling romance, mystery, magic, timelessness, and love.

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