BEHR Paint & KILZ Primer: Now Exclusively at The Home Depot

We’re excited to announce a game-changing partnership—Behr Paint Company and KILZ Primer are now available exclusively at The Home Depot! To spread the word, we’ve launched our first-ever Pro TV campaign in both English and Spanish.

This high-impact campaign is making waves during major moments, from Univision’s Summer of Soccer to Hulu’s highly anticipated Chad Powers series, ensuring Pros and DIYers alike know exactly where to find top-tier products and services.

Beyond TV, the message stretches across social, digital, print, and out-of-home, highlighting the convenience of shopping both brands in one place—or getting them delivered same or next day for free.

While the campaign speaks directly to professionals, it also builds BEHR’s reputation as a trusted, pro-level brand—while reassuring DIYers that they’re getting quality products and great value for any project.

Stay tuned as we continue to celebrate this partnership and make it easier than ever to get the paints and primers you trust.

View the work here.